Computer gaming systems and console systems

Wii video game console released by Nintendo. As a seventh generation console, Wii mainly to Microsoft's Xbox 360 and Sony's PlayStation 3. Nintendo countries, with the goal of a wider range of people. As of December 31, 2008 the sales of Wii play station 3 and are beyond the Xbox 360.

A great feature is the WiiConnect24 in the console, which enables it to receive messages and updates via the Internet.

Wii is Nintendo's fifth console, which can play Cube games in all official competitions. First talked about Nintendo announced at E3 2004 and later systems E3 2005.

Console was originally known as the "Revolution" until April 27, 2006, Nintendo console style guide is the "fundamental Wii, Nintendo's Wii is not", and became the first home console Nintendo has not sold outside of Japan The name of the Company in its trademark. Although the "Taiwan Wii" is a commonly used name of the console, Nintendo has said that the official version: It is "Wii systems" or "Wii consoles. Since its inception, has been selling Xbox 360 game console has been higher than and the PS3. According to NPD Group, Wii sold more units in the U.S. than the Xbox 360 and PlayStation 3 combined in the first half of 2007. more sales in the Japanese market, the highest sales in Japan. In Australia, Wii's blown the Xbox 360's sales record, making it the best-selling console in Australian history. Nintendo's broader goals and in the seventh generation of the console compared to the others. At the press meeting for the upcoming Nintendo DS game Dragon Quest Nine Iwata said: "We have not considered to be a battle with Sony, but how many people we can get to play the game. This thing we are considering is not portable systems, game consoles, but how we can attract new people to play games. "

This is reflected in Nintendo's series of television advertisements in North America, and Internet advertising. The ad's wording is "like playing Wii," and the "experience a new way to play." The ads ran from November 15, 2006 and cost over 200 million U.S. dollars. Marketing has proven to be successful. People as old as 103 were reported to play Wii. The real beauty is how simple it is to play Wii. All the games are easy to use, so that people of all ages to play. This is another marketing strategy, really done well. Tried to make people not into the game. In order to build a stronger market long so that when they have more games or other systems still have the memory and link the system for their next purchase. Wii games for more hardcore players. Nintendo understand that people do not care about graphics or power, but the game. People just want to play games, very interesting. This is why people play games. Only need access to technology is entrained away from the true point of the game. For example, the original Nintendo, which are simple and there is a very popular game. Nintendo on eBay can be up to 100 dollars easily. Shows demand and prove that it is never thought of graphics but to the entrainment value. I have a PS3, never play the game, because I do not enjoyable. I can and the old game players have more fun. If this is so, then obviously the correct view is that Nintendo stuff needs and interests of consumers.

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